Monica Lim
Head Hedgehog
Fueled the growth of Hedgehog Communications LLP from a one-woman outfit to a full-fledged writing agency with more than 12 writers. Trendsetter and expert in all major forms of communications, with extensive experience in both public and private sectors. Written for a vast range of industries, from healthcare and education to hospitality and technology. Also popular author, speaker and blogger, frequently featured by both local and international media.
Angele Lee
Versatile storyteller
A rare find balancing the technical know-how of an engineering background with editorial flair. Ex-senior engineer at Seagate Technology International. Contributed articles to The Straits Times and Young Parents Magazine. Popular features and lifestyle writer. Written for Contact Singapore, OCBC, Workforce Development Agency, the Ministry of Transport, Republic Polytechnic and SINDA.
Ada Fong
Consummate communicator
Two decades of corporate communications experience, having held senior regional positions at VMware, Oracle, British Telecom and Singapore Telecom. Expertise also spans industries such as financial services, manufacturing, retail, education, healthcare, utilities and the public sector. Clients include SingTel, the Ministry of National Development, the Public Service Division, Singapore Tourism Board, SIM University and National Computer Systems.
Chu Pei Yee
Exceptional editor
Managed the portfolio of publications for the Housing & Development Board over 15 years, covering annual reports, corporate brochures, newsletters and speeches. Acute understanding of public sector processes and policies. Written for SingHealth, Supreme Court, NParks, Singapore Police Force, Health Promotion Board and Accor Hotels.
Joen Goh
Meticulous writer
More than 15 years of writing experience. Honed her skills at Reuters Pictures and MediaCorp TV. Produced content for Microsoft, Motorola, National Heritage Board, Central Asia Development Group, the Singapore Council of Women’s Organisations, Lenovo, SingHealth, Contact Singapore and the Singapore Clinical Research Institute.
Tao Ai Lei
Veteran editor
A career spanning more than 15 years in the ICT sector. Former editor of Asia Computer Weekly and CMPnetAsia. Worked at Computerworld Singapore. Written for clients including Cisco Systems, Straits Times Digital Life, IDC Asia/Pacific, Motorola Solutions, Hewlett-Packard, National Computer Systems, NTUC Income, the Ministry of Manpower and Health Promotion Board.
Rufus Tan
Master wordsmith
Extensive experience in editing, writing, marketing and public relations. Former Managing Editor of local publishing house, Mint Editions. Managed the production of a wide range of collaterals from annual reports to coffee table books. Written for clients including the National Neuroscience Institute, National Heritage Board, ACCA, Far East Organization, Ministry of Manpower and Ministry of Defence.
Tan Cheng Pheng
Bilingual writer
Equally proficient in English and Chinese. Honed her language skills as an Administrative Officer with the Ministry of Community Development and Sports, and the Ministry of Education. Translated research papers for the National Institute of Education. Written and translated for SingHealth, Prime Minister’s Office, Health Promotion Board, National Heritage Board, and National University Polyclinics.
Ng Mei Yan
Seasoned communicator
Amassed more than 10 years of PR and editorial experience. Former Account Director at Touch PR & Events, managing a team of executives. Ex-features writer for Shape Magazine by SPH. Crafted communications collaterals for clients such as Starbucks, L’oreal Paris, The Body Shop, Changi General Hospital, the Ministry of Communications and Information, People’s Association, Sengkang Health, Lazada Group and Duke-NUS.
Kelly Ang
Versatile wordsmith
More than a decade of editorial experience. Crafted messages for a diverse range of collaterals, such as marketing brochures, press releases, media pitches, e-books and e-magazines, blog articles, social media posts, and websites. Clients include Bang & Olufsen, DesignSingapore Council, Habitat for Humanity, Japan External Trade Organisation, National Heritage Board, Pierre Cardin, SingTel and W Atelier.
Karen Toh
Marcom expert
More than 10 years of marketing communications experience in the tourism, retail and industrial sectors. Deeply familiar with writing for advertising and promotions purposes. Managed a wide spectrum of marketing collaterals for organisations such as Forum The Shopping Mall, Mount Faber Leisure Group, RS Components, Singapore Tourism Board, and United Square Shopping Mall.
Fiona Liaw
Accomplished scriptwriter
More than a decade of editorial experience in print and digital domains. Researched, wrote scripts and handled storyboarding for corporate videos and television programmes. Worked with clients including Economic Development Board, Central Provident Fund, Fitness First Singapore, JTC Corporation, Public Service Division, Republic of Singapore Navy, Singapore Management University, Singapore Repertory Theatre, and Workforce Singapore.
Rafidah Razak
Communications expert
More than 10 years of experience in corporate communications roles. Particularly proficient in writing for the digital domain, such as SEO-friendly websites, blog posts and marketing campaigns on social media platforms. Written for clients including Etiqa Insurance, Family Justice Courts, JTC Corporation, Parkway Health, People’s Association, and Singapore Sports Hub.
Ye Jing En
Proficient writer
Worked extensively with media houses, advertising agencies and clients, creating content for sectors from F&B and hospitality to consumer and industrial products. Written for both print collaterals such as human interest stories and advertorials for Singapore Press Holdings, as well as online collaterals like websites and social media campaigns.
Karen Fong
Lifestyle editor
20 years of editorial experience in Singapore and the region. Served as editor for major lifestyle and travel magazines including The Singapore Women’s Weekly, CLEO, SilverKris for Singapore Airlines, +852 for Hong Kong Airlines, and Lifestyle Asia. Proficient in creating and curating content for both print and digital domains.
